hockey news magazine: Nikon 1 J1 review (video)

Tuesday, October 4, 2011

Nikon 1 J1 review (video)

So, Nikon finally has a mirrorless camera, after what was quite possibly the most dramatic launch event the company has ever conducted. Sure, competing models from Panasonic, Olympus and Sony have already reached the second, or even third generation before Nikon lifted the veil on its J1, but did last month's long-awaited announcement bring us the ILC to rule all ILCs? Well, no, not at all. Nikon isn't targeting pros or even advanced amateur shooters with its latest addition to the interchangeable lens camera family. Instead, the company is marketing its J1 to soccer moms (and dads), fashion-conscious young folk, and casual shooters who want some of the versatility of a DSLR, but are willing to sacrifice excellent image quality for a more compact design. But what about the rest of us? Will Nikon one day reward our patience with a true class competitor? Perhaps, but that's definitely not what we have here.

Nikon built the $650 J1 "from the ground up" -- a reference to its 10.1 megapixel, CX-size sensor with a 2.7x crop factor, along with a handful of quirky features that we probably won't use, but that some of you (or perhaps your family members) may love. Jump past the break to see what we really liked about the camera, and what left us rather unimpressed. And it you're dying to judge its performance for yourself, you can check out a handful of untouched images at the coverage link below the conclusion, along with a variety of sample videos spattered throughout.

Gallery: Nikon 1 J1 review