Telepresence As A ... - Telepresence & Video Conferencing Blog

Posted by KBZ Blogging Team

Few events are as jarring to a business as losing communication with its key decision-makers ? an eventuality that more and more companies are?preparing for?by turning toward telepresence. In an era where even the smallest hesitation can result in a costly missed opportunity, organizations are bolstering their executive and management communications strategies with a larger telepresence element designed to maintain business continuity in the face of extenuating circumstances.

Mobile video conferencing offers companies the opportunity to maintain contact with their most important employees, including C-level executives, should an emergency situation occur. The threat posed by a natural disaster or disruptive local or even global event that interferes with the ability of workers to access an important facility is one which all companies must plan for. Whether it?s a local flood that renders a satellite office inaccessible or whether a volcano erupting in Iceland grinds worldwide air travel to a halt, business continuity in the event of such a scenario depends on establishing the best possible communication between key members of an organization.

The advantages of video conferencing represent a huge upgrade over email and telephone communications, especially when making important decisions during times of crisis. The ability to enjoy high-definition video conferencing between management, executives, and employees can spell the difference between maintaining operations during a disaster or falling behind competitors not affected by the situation. For companies on smaller budgets, or for those organizations facing an executive travel scope that would make portable telepresence deployment prohibitive, the option of public telepresence rooms which can be found at a growing number of hotel chains around the world, can serve as an equally effective business continuity tool.

Home telepresence systems can also be effective at keeping a business operational in the event that the office is destroyed or rendered unusable. Management?s ability to stay in touch with employees (who may be using distributed, VoIP communications or cloud-based video communications systems from their own home offices) can create a ?virtual office? that can sustain a company until arrangements can be made to move into a new physical location.

The cost of a disaster in terms of property damage and the lives affected can be devastating. Making use of telepresence to maintain business continuity during a catastrophe can help ensure that your company doesn?t have to add lost profits to the list of damages suffered due to an unexpected event.

Benjamin Hunting
KBZ Communications Blogging Team

Source: http://blog.kbz.com/2011/10/telepresence-as-a-business-continuity-strategy/

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