A Marketing Strategy For Online Sales - Neoteric UK

In the dark ages before the internet, any business idea had to be supported with a business plan and the good news is that even today if you go to a bank and beg some start-up capital for your brilliant can?t lose, Internet Company, the bank manager is still going to ask where your business plan is?

In the real business world it is often quoted that eighty per cent of all new business fails in the first year. Incidentally, in the UK the figure for new restaurants is a depressing ninety per cent!

All those dreams of success ending in failure is depressing for countless numbers of people and only the strongest pick themselves up and start all over again.

In the vast majority of cases the reason for the failure is the dreaded two words of cash-flow. The initial surge of enthusiasm and optimism frequently results in over spending of advertising and other promotional business.

In the case of a restaurant the sad fact is that putting flyers through letter boxes more than a short walk from the location is not enough to encourage people to visit. People will only travel when they hear by word of mouth that it is worth it.

In the world of Ecommerce and the launch of a new business it is also essential to understand the target audience just as it is essential to understand that a great looking website even with a wonderful product is not good enough on its own.

Marketing over the internet is a skill that really should be left to professionals with a proven track record.

An Internet Marketing Strategy is an essential part of the launch of a new Ecommerce business. Think of the Internet Marketing Strategy as the business plan.

This is the plan that will make the business stand a far greater chance of success than merely launching a good looking website with no firm strategy for further development and servicing function.

An Internet Marketing strategy involves close cooperation with professionals in the field from SEO to constant statistical analysis of costs and sales.

Tags: internet marketing

This entry was posted on Tuesday, August 21st, 2012 at 8:04 am and is filed under internet marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Source: http://www.neotericuk.co.uk/website-design-blog/internet-marketing/marketing-strategy-online-sales/

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