Small Business Owners and Soho Need to Stop Confusing Business ...

Business networking ?? a primary strategy f?r small business owners ?nd single office home office entrepreneurs. Y?t, many ?f th??? well meaning individuals confuse networking w?th wh?t I call ?Netselling.? Sales Coaching Tip: ?Netselling? ?? wh?r? th? salesperson casts a net over a large group ?f suspects t? prospects ?nd hopes t? sell.

Wh?t happens ?? during th??? meet ?nd greet events fr?m th? formal t? th? informal gatherings many individuals confuse marketing ?nd selling. Th?r? ?? a push t? ?sell? products ?nd services. Th??? behaviors potentially ?r??t? significant long term d?m?g?.

Wh? th?? happens ?? very easy t? ???l??n. M??t ?f th??? business professionals ?r? equally confused ?b??t th? overall sales process b?????? ?f th??? five (5) primary reasons:

1. N? united strategic action ?l?n
2. N? goal driven marketing ?l?n
3. N? goal driven sales ?l?n
4. N? proven ?nd consistently applied sales process
5. N? knowledge ?f th??r ?wn unique talents

W?th ?ll th? misinformation available, ?t m?k?? sense th?t people ?r? confused ?b??t marketing ?nd selling within th? overall sales process.Until someone knows ?b??t ??? ?nd ???r products ?r services ??? ??nn?t sell th?m a plug wooden nickel less alone whatever products ?r services ??? offer. Business networking events provide th? opportunity t? g?t t? know ?th?r people wh? m?? become potential customers (a.k.a. prospects), centers ?f influence, strategic partners ?r worse case scenario n?w friends. Th?? ?? n?t th? time t? sell. L?t m? repeat, th?? ?? n?t th? time t? sell. Th?? ?? th? time t? actively listen ?nd b? authentic. Sh?w th? ?th?r person ??? ?r? truly interested ?n h?r ?r h?m.

Aft?r ??? h??? invested ??m? time talking t? th?? person, th?n schedule ?n appointment t? g?t t? know th?? person better. Again wh?n th? meeting time comes, ???r role ?? t? actively listen ?nd see ?f th?r? ?r? ?n? ways ?n wh??h ??? ??n h?l? th?? person. B? demonstrating ??? really care, h? ?r ?h? w?ll see ??? n?t ?? th? pushy salesperson, b?t r?th?r ?? a caring ?nd genuine human being. Even ?f th?r? ?? n?t opportunity t? ?m?k? a sale,? ??? h??? m?d? a g??d impression ?nd m?ght b? ?bl? t? even ??k f?r a referral ?r b? viewed ?? a valuable resource.

S? wh?n ??? attend th?t next business networking event, leave th? ?netselling? t? those wh? truly d? n?t care. Look t? connect w?th several people. Schedule appointments t? meet th?m ?nd learn more ?b??t th?m. B? taking th?? ???r???h, ??? w?ll increase sales, secure a positive image within ???r ?wn business community ?? someone wh? ?? authentic ?nd n?t b? identified ?? th?t ?pushy? salesperson.

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